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Cloudia Research, an Italian company specializing in advanced technology solutions for business digitalization, has selected Valencia for its first headquarters outside of Italy. Listed on the Italian Stock Exchange (Euronext Growth Milan), the company was welcomed in a ceremony by Paula Llobet, Councilor for Tourism, Innovation, and Investment Attraction, alongside representatives from Cámara Valencia and the Invest in Valencia team.

“Our commitment to internationalization and attracting investment through the Invest in Valencia office is yielding excellent results,” explains Paula Llobet. “With Cloudia Research, we’ve now successfully brought 20 companies to Valencia, creating quality jobs, attracting talent, and significantly impacting our local economy. These initiatives are key to positioning Valencia as a Mediterranean innovation and technology hub.”

Since July 2023, Invest in Valencia has facilitated the relocation of 20 companies to Valencia, generating approximately 290 jobs with estimated salaries of €16 million and a real estate investment of €4.5 million.

Cloudia Research’s newly appointed CEO for Spain, Özgür Özdemircili, spearheading this international expansion, noted: “Our presence in Valencia marks a crucial step in our global growth, while also fostering quality employment in advanced technology, consulting, and digital transformation. We’re dedicated to developing local talent by collaborating with universities and investing in continuous learning to meet the region’s demand for tech skills.”

Paula Llobet further praised the move: “We are delighted that this tech company has chosen Valencia for its international expansion, reaffirming our city’s attractiveness as a strategic destination for technology companies aiming to expand their European footprint. This will generate new business and employment opportunities in key digital innovation sectors.”

Cloudia Research is currently hiring 8 new employees at its Valencia headquarters and has opened 12 additional vacancies for specialized positions, including Commercial Director, Sales Managers, Solutions Architects in Cloud and Artificial Intelligence, and Customer Success Managers. The company expects to exceed 50 employees by 2025, further consolidating its presence in Valencia and offering more opportunities in the tech sector.

Moreover, Cloudia Research is collaborating with local universities to implement its Cloudia Academy program in Valencia, focusing on advanced training in artificial intelligence, cloud technologies, and digital transformation skills. This initiative aims to nurture the city’s technological competencies and prepare future digital experts.

Founded in Milan in 2016, Cloudia Research has become a leader in digital transformation, offering cutting-edge solutions in artificial intelligence, cloud computing, and customer relationship management. This expansion strengthens its global commitment to technological innovation while contributing to Valencia’s growth as a leading tech hub in Southern Europe.

Özgür Özdemircili added: “Our stock market presence allows us to drive significant investments in Valencia’s tech infrastructure, reinforcing its role in the European digital economy and positioning the city as a frontrunner in technology-driven innovation.”

At Invest in Valencia, we’re excited to highlight REDIT, our strategic Partner of the Month driving innovation in the Valencian Community.

REDIT is the Network of Technological Institutes of the Valencian Community, a non-profit association representing 11 top-tier tech centers in the region. Their mission? To empower businesses—especially SMEs—with cutting-edge tools and solutions to boost competitiveness and innovation. With nearly 200 labs and 15 trend observatories, they offer a world of resources to help companies stay ahead of the curve.

Discover REDIT’s tech centers and the future of industrial innovation! 

 AIDIMME: This institute leads the way in supporting industries through every phase of the production chain, from sourcing raw materials to smart manufacturing and packaging for global transport. With 9 distinct R&D lines, AIDIMME’s mission is to promote innovation aligned with sustainability principles, especially circular economy practices. It doesn’t stop at R&D, though—they also provide services like certification, market analysis, and advanced training to ensure industries stay competitive. AIDIMME is your go-to partner for driving sustainable industrial growth.
Learn more 

 AIJU: Specializing in products for children and leisure, AIJU brings innovation into the world of fun and safety. Their expert team combines knowledge in areas like child psychology, education, and manufacturing, ensuring that companies develop products that are not only safe but also market-ready. From concept to production, AIJU provides guidance at every step, helping businesses thrive in the competitive children’s products industry. Whether you’re working on toys, games, or educational materials, AIJU is the expert you need.
Discover AIJU 

 AIMPLAS: At the forefront of sustainable innovation in the plastics industry. Their mission is clear: to provide tailored, environmentally responsible solutions that meet industry challenges while improving people’s lives. AIMPLAS specializes in advanced R&D services and new technology development, from biodegradable plastics to cutting-edge recycling processes. By partnering with them, businesses can access the latest innovations and contribute to a more sustainable and efficient plastics industry.
More about AIMPLAS 

 AINIA: With over three decades of experience, AINIA collaborates with more than 700 companies to drive innovation and competitiveness. Their expertise spans biotechnology, packaging, and AI, focusing on tailored solutions that meet each company’s unique needs. Whether it’s environmental technologies or product design, AINIA delivers comprehensive services that help businesses adapt and grow in today’s fast-paced markets. If you’re looking to boost your innovation strategy, AINIA has the tools and experience to make it happen.
Meet AINIA. 

AITEX: It is the go-to institute for textile technology, offering research, testing, and certification across diverse industries. From fashion to health, AITEX ensures products meet the highest standards of safety and quality. Their certification is a mark of excellence in sectors such as medicine, sports, and even automotive textiles. By working with AITEX, companies can guarantee their products are not only stylish but also safe, functional, and industry-compliant. Learn more about AITEX. 

IBV: The Instituto de Biomecánica de Valencia (IBV) focuses on understanding how people interact with products and environments to improve health, well-being, and quality of life. Their research helps companies innovate by aligning product design with human needs. Whether it’s developing ergonomic furniture or improving medical devices, IBV delivers value to both businesses and society, always with an eye toward enhancing competitiveness.
Explore IBV. 

   INESCOP: A technology powerhouse for the footwear industry. Their research helps shoe companies become more sustainable and competitive through innovative solutions like eco-friendly materials and comfort-focused designs. With a state-of-the-art laboratory, they offer top-level testing and CE certifications for professional footwear. INESCOP’s expertise ensures that every step taken by their clients leads to greater innovation and market leadership.
Learn about INESCOP. 

ITC: As a global leader in ceramic technology, ITC supports the Spanish ceramic sector with advanced research and collaboration. By working closely with universities and businesses, ITC helps the industry address immediate challenges and maintain a strong international presence. Their focus on R&D and cutting-edge technology ensures that ceramic companies remain competitive, providing solutions that elevate product innovation and global market positioning.
Discover ITC. 

ITE: With over 25 years of experience, ITE supports companies in the energy sector, offering R&D services that drive competitiveness and sustainability. Their expertise spans energy storage, smart grids, and the circular economy, providing businesses with the tools they need to lead in the evolving energy landscape. For companies aiming to innovate and stay ahead in energy technologies, ITE offers unmatched support and industry insight.
Learn more about ITE. 

ITENE: Leads the way in packaging, transport, and logistics innovation. With a focus on sustainability and digitization, they help companies build smarter, safer, and more eco-friendly futures. Their services cover everything from the development of circular economy materials to logistics solutions that improve efficiency. ITENE’s expert team offers R&D, consulting, and testing services, ensuring businesses stay competitive in today’s rapidly changing world. Discover ITENE. 

ITI: It specializes in cutting-edge information technology solutions that tackle business and societal challenges. From artificial intelligence and big data to the internet of things, ITI helps companies innovate and remain competitive. Their R&D focuses on developing technologies that support a more sustainable and connected future, making them a crucial partner for businesses looking to stay ahead of the curve.
Explore ITI. 

REDIT: Your Partner in Innovation Excellence

At REDIT, innovation is more than just a goal—it’s a commitment to enhancing the competitiveness of companies through cutting-edge technology and research. If your company is ready to elevate its technological potential, don’t hesitate to reach out. Together, you can build a brighter future for your business.

Thank you, REDIT, for your continued partnership in making Valencia a hub of innovation.

In València there is a dynamic market for rental and purchase homes. The historic district, the center and the residential areas offer good alternatives to choose housing in a quality urban environment. There are no specific neighborhoods for expatriates: the place of residence depends on individual preferences, location of offices, age group, income, etc. The different neighborhoods of the city have something to satisfy everyone’s needs and tastes and practically all services and amenities are close at hand: hospital, leisure facilities, libraries, offices, shops, green spaces and sports grounds.  

Note that, in most neighborhoods of the city of València you will find residential buildings, so in case you are looking for a single-family house you will have to look in the outskirts of the city, also known as the metropolitan area.  

If you enjoy this content, there is a complete València Welcome Guide that you can download here. Part of the Invest in Valencia Mission is to help you to accommodate in our city. 

 1. Ciutat Vella

It’s the old medieval center of the city – one of the oldest historic centers in Europe – which was originally protected by walls and the old river (that surrounded it to the north), now the beautiful Turia Gardens. Of the medieval wall there are hardly any ruins left and only two of its gates remain standing, the Serrano’s Towers (to the North) and the Quart Towers (to the West). Ancient buildings, palaces, museums, churches and narrow streets surround the Central Market and the Cathedral. The “Plaza del Ayuntamiento”, “Plaza de la Reina” and “Plaza de la Virgen” are the social and cultural centers of this area of the city. You can find small apartments, many buildings without elevator and with small staircases, and many shortterm rentals. It is also one of the most important leisure areas – filled with restaurants and pubs – in the city.   

2. L’Eixample 

L’Eixample is a district near the old city (Ciutat Vella This exclusive neighborhood has a great amount of modernist architectural treasures and is home to the largest and most diverse shopping area in Valencia, from the department store “El Corte Ingles” to luxury and design boutiques. It also has a wide gastronomic and leisure offer that is constantly being renewed and expanded, with two distinct areas: Gran Via (aimed at a public with greater purchasing power) and Ruzafa (known as the Valencian “soho” and aimed at a younger audience). Emblems of this neighborhood are the “Mercado de Colón” – an imposing iron and brick building dating back to 1916 – the “Plaza de Toros”, and the “Estación del Norte” (train station that connects Valencia with the rest of Spain). The neighborhood is delimited by two large green areas: the Turia Garden and the new Central Park (Ruzafa).   

3. Extramurs

Neighborhood located between the first and the third bypass roads of the city, in the central-western part. With a medium income level, there are significant differences between the areas that compose it. Chinatown stands out, close to the train station, which concentrates during the “fallas” festivities some of the most important fallas monuments of the city. Mainly a residential neighborhood, it features schools, parks, medical services…, and it’s very well connected. You can find elements of high architectural value such as “La Finca Roja”, the “Mercado de Abastos” (currently a high school and a sports center), or the Botanical Garden (with an important collection of plants).

4. Campanar

Campanar is located in the western part of the city. Its neuralgic center is the old village of Campanar, annexed to the city at the end of the 19th century, in which individual houses and narrow streets around the church still survive. In the last two decades there has been an important urban development in this neighborhood, with a predominance of wide avenues, as well as new and large buildings – most of which have common areas with swimming pools, gardens or paddle courts. The area closest to the old Turia river is composed of buildings constructed in the 60’s and 70’s, and features the first shopping center built in Valencia: “Nuevo Centro”. In the northernmost area, within the limits of the municipality, you can find another of the great parks of the city, “Parque de Cabecera”, and the new zoo: Bioparc, one of the most important and innovative in the world.    

5. La Saidia  

The name of the district comes from one of the palaces that King Zayd had on the site, where the Zaidía Monastery would later be built. It is well served by the metro system, with the terminal at “Pont de Fusta” leaving you a short five-minute walk to the riverbed and old town. The riverbed in this area has a rugby pitch, a baseball ground, and much more, making it an attractive place to live at a reasonable price. At one of its ends, it has the largest municipal park, the “Jardines del Real” (also called “Viveros”), with great environmental value, in which numerous music concerts are held during the summer months.   

6. El Plà del Real

One of the districts with the highest purchasing power in the city. Bordering the “Jardines del Real” and the “Jardin del Turia”, it has a large avenue (Alameda), where you can enjoy the restaurants and the view of the parks. Pla del Real has some of the most attractive buildings in Valencia, such as the “Palacio de la Exposición”, as well as impressive bridges that cross the Turia – “Puente de las Flores” or “Puente de Exposición” (by Santiago Calatrava). This district is home to the Mestalla stadium, where “Valencia Club de Fútbol” plays its home games. Nearby are some of the main faculties of the University of Valencia, on Avenida Blasco Ibañez, which links this district with the seafront of the city. 

7. L’Olivereta

Located at the western end of the city, it is, above all, a residential neighborhood of medium and mediumlow level income (depending on the area), so prices are lower than in more central city areas. However, it is very well equipped with services: schools (public and private), stores, hospitals (General Hospital of Valencia) and public transport. In the Nou Moles area and next to the “Parque de Cabecera”, you can also find a large part of the administrative city of the Generalitat Valenciana, located in what used to be the women’s prison, after its rehabilitation   

8. Patraix

Bordering on the South with L’Olivereta and in the extreme west part of Valencia is Patraix, a mainly residential district. Located on the outskirts of the city of Turia, it is one of the most populated neighborhoods. Like Campanar, the district is named after the village of Patraix – annexed in 1870 – and maintains its essence around the square and the church, with pedestrian areas, low houses and quiet streets. Due to its proximity to the city center, reasonable prices and good quality properties, it’s becoming quite popular. It features the West Park (“Parque del Oeste”), local businesses and is well connected transport-wise. It is a growing neighborhood, with new constructions in the areas of Safranar and Favara, on the border with the Ronda Sur (fourth ring road of Valencia city). The area of Vara de Quart has one of the few industrial parks in the city of Valencia, which has a transforming project towards innovative, digital and sustainable activities. Two important hypermarkets, one retail and one wholesale, are also located in this área   

9. Jesús 

Boarded on the North by the new Turia, Jesús is located South of the city. It is one of the multicultural neighborhoods of the city, with affordable prices and medium and medium-low income. At the end of the 20th century, it had one of the highest demographic growth rates. Its future development is linked to the burying of the railroad tracks and the transformation of some old manufacturing and military facilities. San Vicente Street, the longest street in the city (almost 4 km), is its main axis, which starts in the center (“Plaza la Reina”) and ends at the Ronda Sur and the Municipal Cemetery. It has a hospital (Hospital Peset Alexandre).   

10. Quatre Carreres 

Quatre Carreres is located in the eastern part of the “Jardines del Turia”. It was modernized at the end of the 20th century with the construction of the City of Arts and Sciences. Quatre Carreres accumulates half of the new housing supply in all of Valencia – where in the past there were farmhouses and orchards – with an exponential growth of its population. In recent years it has developed new restaurant areas (around the City of Arts and Sciences), commercial areas (El Saler and Aqua Shopping Center) and one of the largest hospitals in Spain: La Fe Hospital. Another attraction in this neighborhood is the “Casal España Arena”, the new and modern headquarters of the Valencian basketball team that is being built.    

11. Poblados Marítimos

It constitutes the facade of the city to the Mediterranean Sea. Here you can find the largest Spanish beach in town, “La Malvarrosa” and “La Marina”, also known as Grau by locals. Being an old fishermen’s village, its architectural value is immeasurable. There are huts, fishermen’s houses, tiled facades, colorful buildings and modernist structures. Its different neighborhoods (Nazaret, Grao, Cabañal, Cañamelar and Malvarrosa) are very much valued by local inhabitants. Nazaret is the most modest neighborhood, in front of the Port of Valencia. El Grao has the attraction of the “Marina del Puerto Deportivo” (leisure and restaurants) and the headquarters of important innovative business accelerators such as EDEM or Innsomnia. Cabanyal and Malvarrosa have become a highly attractive neighborhood for young people (given the proximity of the two Valencian Universities) and for foreigners, where the proximity of the beach, the leisure and restaurant offer and the good communications by metro and bus with the center, are key to live in them.   

12. Camins al Grau  

It is the neighborhood that connects the city with the beach and the Port. With a high population density, of a medium economic level. Its proximity to the port is reflected in an important industrial tradition. The extension of the Alameda, next to the Turia Garden and the urbanization around the Baleares Avenue has given this neighborhood a new modernity. Camins al Grau is well connected with metro and bus routes and easy to walk or cycle to the beach and the center; remember, you are never far from the center. The gardens of Ayora are excellent and are right next to the metro station.   

13. Algirós

Another Valencian neighborhood whose name comes from Arabic, specifically from al-zurûb, which means the canal, due to the Mestalla irrigation channel that reached the town of Cabañal with a winding route. It is a large area consisting largely of the properties surrounding the Avenida Blasco Ibáñez to the south and north and the faculties of the Tarongers Campus of the University of Valencia and the Polytechnic University. In addition, it is known for the large number of bars and pubs that are found and that animate the nights of this district. Among the main leisure areas are Cedro Zone and Honduras – Xúquer Zone   

14. Benimaclet 

The district of Benimaclet comprises the old village of the same name and the areas that have been urbanized around it. Benimaclet still maintains the essence of the village it was before it was incorporated as a district of Valencia: an architecture of low houses (two or three floors) with white facades or colorful ceramic tiles, the town square with its respective church and narrow streets. The neighborhood welcomes young students who choose it for its multiculturalism, cheap prices, its gastronomic offer and its proximity to the university; families looking for a quieter residential area; and people who have spent a lifetime in the same house. Within the boundaries of the neighborhood is the orchard of the municipality of Alboraya.   

15. Rascanya

Located in the north of the city, it is an eminently residential neighborhood. It is known for housing the Levante UD soccer stadium, as well as one of the four shopping centers of the city: the Arena Shopping Center.    

16. Benicalap  

Benicalap was an independent municipality until the end of the 19th century, but it does not maintain the core of other neighborhoods such as Campanar or Benimaclet. Residential neighborhood, whose main attraction is the park of Benicalap, one of the largest green spaces in Valencia (with swimming pool and water park in summer). To the north of this neighborhood is Ciutat Fallera, a mainly industrial district, where many of the workshops where the fallas of Valencia are made can be found   

17. Pobles del Nord

The Poblados del Norte are composed of seven villages that were annexed to Valencia between 1888 and 1900: Benifaraig, Poble Nou, Carpesa, Les Cases de Barcena, Mahuella-Tauladella, Masarrojos and Borbotó. Most of them have their origins in the Andalusian farmhouses that were scattered throughout the Valencian Huerta. Most of them are still surrounded by the Huerta and live from it and from the services (hotel business). Most of its inhabitants are natives. It is the district with the fewest inhabitants in the city since only about 6,000 people live here, and its population has remained more or less stable over the last century.    

18.Pobles de l’Oest

The neighborhood is located to the west of the city. It comprises Benimámet and Beniferri. They have a little more than 15,000 inhabitants. This area houses the “Palacio de Congresos” and the “Feria Valencia”. It is located ten minutes by bicycle from the city.   

19. Pobles del Sud

It includes seven districts in the south of Valencia, and unlike other neighborhoods, they have district mayors. It covers 20 km of coastline of the city of Valencia to the south of the Port of Valencia. It stands out for its natural and ecological value, with its 20 km of beaches (6 beaches), the Saler Natural Park and the Albufera. Although it is the usual residence for about 20,000 inhabitants, it is a beach tourist destination, especially for the population of the city center. In the case of El Palmar, it is a gastronomic destination (around 30 restaurants), but also an ecological (the lagoon), fishing (Albufera) and agricultural (rice) asset.       

DOWNLOAD THE COMPLETE GUIDE 

Did you find this content useful? Would you like to learn more about the landing process in our city? Find out all practical information you need to know about moving to Valencia in our Welcome Guide: Visa and permits information, Healthcare, Education, Postal Services, Sports, Entertainment options… it is all there!  

Our partner of July couldn’t be other than Marina de Empresas, a vibrant entrepreneurial hub in Valencia, consists of EDEM, Angels, and Lanzadera. These entities work synergistically to offer exceptional education, mentorship, and funding to entrepreneurs. A perfect combination to boost Valencia as a reference innovation hub in Europe:  

• EDEM: Premier business school offering advanced management and entrepreneurship programs. 

• Lanzadera: Accelerator that has supported over 1.300 startups. Some of them after visiting Lanzadera as part of our Destination and InnoConect VLC programs, initiatives developed by Invest In Valencia, offering a comprehensive overview of the opportunities our vibrant city has to offer. 

• Angels: Venture capital firm investing in innovative startups with over 38M€ of accumulated investment and 59 participated companies
  

  Why Marina de Empresas?
  

   Their dedication to creating wealth, employment, and fostering entrepreneurship aligns seamlessly with our mission. Their openness to collaboration and substantial contributions make them a cornerstone of Valencia’s business community.

  Founded by Juan Roig, the visionary behind Mercadona, Marina de Empresas embodies his legacy of promoting entrepreneurship and economic growth. Roig’s commitment to nurturing talent and innovation has left an indelible mark on Valencia’s business landscape. 

Marina de Empresas is embarking on exciting expansion plans to further bolster Valencia’s entrepreneurial ecosystem. This expansion will enhance their capacity to support startups and foster innovation.

Our team recently visited our partners at their stunning location in Marina de Valencia. Toni Villuendas, Investment Analyst at Angels Capital, shared detailed insights and his vision on our fruitful collaborative relationship. This visit highlighted the strong synergy between our teams and reinforced our commitment to driving innovation and growth together.

https://youtu.be/WmteNQwsVcs

The Invest in Valencia professional team is dedicated to the city’s development. Our commitment and care shine through in every project we undertake, celebrating each achievement of the companies we support as if they were our own. 

Recently, we have been particularly proud of two outstanding business achievements that have generated remarkable local and national impact, both for their size and innovation: UMIbeach, the smart robot designed for beach cleaning and developed by Umibots, and ShibataFenderTeam‘s new expansion initiative. 

UMIbeach: Cutting-Edge Technology from an Aftercare Event  

Effective networking is key to our work. Weekly, our team participates in numerous events, including those organized by our partners, specialized trainings, national and international technology and innovation congresses, trade fairs, and meetings with potential investors. Our agenda is always active, as seen on our social networks. 

As part of the AFTERCARE program, which we offer to foreign companies in Valencia, we organize quality networking events on a recurring basis, always with a touch of originality and interest. Doing business is not incompatible with having fun, and we know that in a relaxed atmosphere, the best conversations are held, revealing the needs of other companies in the ecosystem and creating successful synergies. 

 At one of these Aftercare events, Siemens Mobility and Umibots connected, leading to the creation of UMIbeach, an intelligent robot for cleaning beaches that a few months ago we already advanced in Invest in Valencia. This innovation premiered in the Urban Sandbox of Valencia, a pillar of the Valencia Innovation Capital strategy. This ordinance, a pioneer in Spain and Europe launched by the Valencia City Council, allows the entire city to be used as a real scenario to test new products and services, aiming for market succes. 

 During a live demonstration, UMIbeach,  affectionately known as the Roomba of the beach, showcased its capabilities. Local and national media covered the event, which was attended by the city Mayor María José Catalá and Councilor for Tourism, Innovation and Investment Attraction Paula Llobet. They praised UMIbeach for its role in maintaining clean beaches, aligning with the Green Capital 2024 initiative. 

ShibataFenderTeam: €7 Million Investment in the Province

At Invest in Valencia we continue supporting national and international companies established in our city with all our office services. A notable example is ShibataFenderTeam, a world leader producer of marine foam fenders based in Germany, which decided to take the leap and go from having a small team in Valencia to building the fourth factory in its portfolio.  

We provided them with all the necessary support to define their real estate strategy. To this end, we put them in contact with the most cutting-edge professionals. Inmoking, as real estate experts, successfully identified the ideal location, and construction began in June in Sollana, 25 km from the port of Valencia.

 This operation translates to 10,000 square meters of facilities, a €7 million investment, and 30 new jobs. The groundbreaking ceremony was attended by government representatives such as the regional secretary of Industry and Trade, Felipe Carrasco, who highlighted the “dragging effect of the establishment of companies of this entity in our territory, which undoubtedly results in excellent investment figures”, and Ester Olivas, Generalitat Valenciana general director of Entrepreneurship and Internationalization. 

 The Importance of a Strong Collaborative Network  

The successes of Umibots with Siemens Mobility and ShibataFenderTeam illustrate the vital role of collaboration within Valencia’s vibrant technological and innovative ecosystem. These partnerships showcase how effective networking and cooperation drive significant advancements and economic growth. 

At Invest in Valencia, we strive to be the key facilitator, promoting our companies, fostering synergies, and attracting new success stories to our city. We build bridges to business success and remain a driving force for innovation and collaboration in Valencia. 

The Italian startup Thimus, a pioneer in the use of cultural neuroscience applied to food, has settled in La Harinera, the innovation center of the City of Valencia, with the support and advice of Invest in Valencia, the investment office of the City Council and the Chamber of Commerce of Valencia.

The founder and CEO of Thimus, Mario Ubiali, presented his project and gave a live demonstration of his technology, which allows obtaining and analyzing brain data in real time to transform it into knowledge about the behavior and preferences of consumers. The company defines itself as a unique tool that helps the world to better understand the human experience with food through neuroscience.

This innovative technology makes it possible to scientifically understand how humans perceive the texture, fragrance and taste of food, and to use this data to better understand the complex relationship between the brain, culture and behavior in the gastronomic field.

The presentation ceremony was attended by the Councilor for Tourism, Innovation and Investment Attraction of the City of Valencia, Paula Llobet, who explained that “this is the type of company we want to attract to Valencia, with talent and innovative technology that will help us solve the challenges we have as a city. The data obtained with this technology will allow companies in the agri-food sector, a very important sector for our territory, to make more efficient and effective decisions and improve the consumer’s gastronomic experience”.

https://youtu.be/6WXkmqPH3q4

For his part, the CEO of Thimus, Mario Ubiali, said that “the opening of our House Of Humans in Valencia is incredibly exciting and represents the culmination of a long journey. For the past 5 years Thimus has explored the powerful ecosystem of Valencia and learned how the special energy around food innovation seems to be concentrated in this magical city. Having a point of presence here is just the beginning of successful growth in Spain and we look forward to continuing to join forces with like-minded innovators.”

Innovation and Technology in Valencia

At Thimus’ House of Humans in Valencia, food companies will be able to access advanced technology that provides a scientific understanding of how humans perceive the texture, fragrance and taste of food, as well as the impact of cultural influences on the sensory experience. This combination of neuroscience and data analysis provides a comprehensive framework for improving product creation, consumer research and food product reformulation.

The House of Humans in Valencia will be part of a wider network, which includes presence in Milan, Wageningen (The Netherlands), and Budapest (Hungary).

Thimus has been a prominent participant in ftalks, the international meeting on the future of food created by KM ZERO, since its first edition in Valencia. Invest in Valencia met Thimus in one of its investment attraction actions – during a side event organized in the framework of ftalks 2023. This relationship has been key in attracting Thimus to our city and establishing a solid foundation for its expansion. The startup continues to actively collaborate with KM ZERO and explore further synergies to continue to jointly bring value to the food industry.

“The arrival of Thimus in Valencia reinforces our position as a hub for technological innovation. This collaboration is a clear example of how Valencia is becoming a magnet for disruptive companies,” say Invest in Valencia officials.

At the beginning of 2024, Thimus closed a deal with Línea Verde, an Italian food company based in Valencia, reinforcing its decision to create a hub in the city. The startup has ambitious plans to actively integrate itself into Valencia’s innovative ecosystem. It has already prepared new actions with AINIA to explore new opportunities for collaboration and expansion. And it has received support from the Valencia Innovation Capital team to promote its development at La Harinera.

About Thimus

Thimus defines itself as a unique global player that helps the world better understand the human experience with food through neuroscience. With a qualitative and quantitative approach, the company offers support to other companies in the creation, research, quality review and reformulation of food products, using technology that acquires replicable and statistical data to support strategic decisions.

About Invest in Valencia

Invest in Valencia is the investment attraction office of the city of Valencia, the result of a collaboration agreement between the Valencia Chamber of Commerce and the Valencia City Council.

Our June partner is Valencia Game City, the initiative launched by the Valencia City Council as part of the Valencia Innovation Capital initiative to boost the local video game and esports industry and position Valencia as a leader in the sector. Already 30 companies have joined the project, and it is expected to double the number next year. It counts on an investment of 150,000 € and the direction of Arturo Castelló, CEO of Encom, with an extensive experience organizing events and competitions in the gaming industry, hardware and technology. His resume includes the celebration of more than 10 editions of the successful DreamHack in the city, the largest digital festival in the world, which this year gives a twist in Valencia. 

Hello Arturo, can you give us an overview of Valencia Game City and its main objectives? 

Valencia Game City is a public-private initiative aimed at consolidating Valencia as a leading hub for the video game and esports industry. Its main objectives include strengthening the local industry, fostering innovation and education, promoting tourism and culture, boosting technological development, and using video games and esports as tools for social inclusion. 

What inspired the creation of this project? 

The need to structure a local video game and esports industry with little structure, avoid talent drain, and take advantage of lost opportunities due to the lack of consolidation of previous associative trials. In addition, the social recognition and maturation of the industry together with a tangible and real political will motivated this initiative. 

How does this initiative fit into the city’s broader innovation and economic development strategy? 

Valencia Game City promotes the integration of technology and digital culture in various areas, including health, sports, education, tourism and art. It also fosters public-private collaboration and the creation of a dynamic ecosystem that attracts investment and talent, in line with the Valencia Innovation Capital framework project.   

What are the key milestones and timelines for the development of Valencia Game City? 

Part of the key milestones would be the creation of a corporate identity and the launch of a communication plan, the implementation and dynamization of the Valencia Game City space in La Harinera or the creation of the Chair of Esports and Active Gaming. Other highlights would be the organization of trade missions to international fairs in the sector, the organization of networking and outreach events and meetings here in Valencia. 

What resources and partnerships are being used to support this initiative? 

We have resources such as the La Harinera Innovation Center, which serves as a work and networking space, an economical line for the development of the program and a network of professionals, industry experts, business associations and collaborating entities. 

How are local companies and startups being involved in this initiative? 

Local companies and startups can participate through collaboration networks, events, and networking opportunities. Valencia Game City also promotes group participation in international fairs and events, the launch of awards and challenges related to video game development, and inclusion in training programs and seminars. 

What impact do you expect it to have on the local economy and the work market? 

Valencia Game City is expected to boost the local economy by attracting investment and creating employment opportunities in the video game and esports sector. In addition, it will foster the training of highly competitive professionals and promote the development of emerging technologies, which will contribute to economic growth and job creation in the region. 

How will this initiative enhance Valencia’s reputation nationally and internationally? 

Valencia Game City will enhance Valencia’s reputation by positioning it as a leader in the video game and esports industry, promoting the city as an attractive destination for large-scale events and festivals, fostering collaboration with similar hubs in other cities and countries, and attracting companies and professionals who choose Valencia as a destination to locate. 

How do you see the gaming industry in Valencia in the next 5-10 years? 

It is expected to be even more consolidated, with significant growth in the training of talent, the development of new technologies, and the attraction of investments. Valencia could become an international benchmark, not only in terms of video game and esports production, but also in technological innovation and cultural development. 

What are the biggest challenges ahead of you? 

Promoting the creation of sustainable companies in the video games and esports sector, attracting companies to settle in Valencia, raising awareness in Valencian society about the relevance of this industry, and connecting local talent and gaming companies with the challenges of the city. Addressing these challenges is crucial to ensure the long-term success and sustainability of the initiative. 

Talent retention  

As Arturo Castelló mention in the interview, one of the objectives of Valencia Game City is to retain the talent trained in our city. We are not only talking about quantity, but also quality. Have a look to some facts about these two international schools in Valencia:  

– Escuela Superior de Arte y Tecnología (ESAT):

This private school has positioned itself as the 1st video game school in Spain, 4th in Europe and 7th worldwide, according to the ranking prepared by the American GAMEducation. Focused on art, design and technology, this university trains professionals in Graphic Design, Video Game Programming, Computer Game Animation, Interactive Digital Graphic Design, Architecture and Building and Landscape Architecture. It is in great demand internationally and has a large practical component.  

– Universal Arts School:

International animation and design school with campuses in Valencia and Hollywood that offers masters, double masters and degrees. It specializes in Animation, Video Games, Digital Cinema and Art. With a clear practical approach, several sources rank it as the 15th best animation school in the world, and the first in Spain.  

OWN Valencia, the gaming event of the summer    

As part of the Valencia Game City initiative, this major gaming event is set to debut in the city this summer. Inspired by DreamHack, the objective is putting gamers at the forefront again, while delivering an even more immersive and memorable experiences with cutting-edge technology. This event is not only a delight for fans but also a hub for the local and international gaming ecosystem and innovation. It will serve as a catalyst for industry development, fostering connections and driving growth. 

Some of the highlights of the program that will take place in July (5 to 7th):  

– LVP-Liga de Videojuegos Profesional Superliga doubleheader. 

– VALORANT Finals 

– OWN Connect (B2B professional talks),  

– First edition of the Phygital Games in Spain. 

– Podcasts 

– Unreal Series Fornite 

– VR Masters Final 

– Open tournaments of Pokèmon, Tekken…  

– Women’s Gaming CUP,  

– SIM Racing…  

The video game industry has been shining for years in Valencia, and with the help of Valencia Game City the projection promises to be meteoric. 

Our partner of the month for May, BDO, is a great ally for both foreign investors and Spanish companies seeking internationalization. Like Invest in Valencia, the key to their global success lies in collaboration. This spirit of cooperation is why we’re dedicating this space in our blog to them. 

BDO Valencia is led by Javier Gómez-Ferrer, partner and head of the Valencia office. He is joined by Lucía Segarra and Víctor Gisbert, forming a multidisciplinary, young, and dynamic team. Their strength? Adaptability, the great challenge of our times! They excel by constantly adapting to different sectors and environments, focusing on clients, their needs, and their growth to constructively face new challenges. And the formula is working—2024 is proving to be a particularly productive year for BDO Valencia. 

We spoke with Javier, Lucía, and Víctor to gain their professional insights on the keys to successfully investing and starting a business in our city. 

 1. Valencia as a magnet for foreign investment

According to Javier Gómez-Ferrer: “without a doubt, Valencia is a very attractive place for foreign investors. It is increasingly becoming a city where different industries, professionals, and talent converge. Its geographic location, climate, and quality of life significantly attract innovative talent.”

2. What investors need to know

“It is important for those who want to establish a stable project here to have the peace of mind that comes with quality legal advice. This allows them to focus on the business while relying on the legal security provided by a team like ours,” continues Javier.

3. Experience and globalization for goreign investors

“Helping foreign companies establish themselves in Valencia—either through the incorporation of subsidiaries or through M&A—is part of our daily work. Equally, we assist Valencian companies seeking internationalization. Knowledge of applicable regulations, previous experience, and a good relationship with BDO’s global network are fundamental to our success. Often, foreign clients need a liaison with local institutions. We understand their needs and strive to provide comprehensive services,” says Lucía Segarra Cobo, director of the legal department in Valencia.

4. The importance of business partners

“It’s about establishing a relationship of trust with the client and providing solutions to ensure the best possible user experience,” continues Lucía.

5. Avoid main obstacles for investors

For Víctor Gisbert, Director of the Tax and Outsourcing area, “any company implementation in Spain involves tax and accounting challenges, employee postings, payroll, etc. At BDO, we coordinate the various areas involved to ensure the process is as efficient as possible. This relieves clients of bureaucratic burdens and advises them on the best tax strategies for optimal resource utilization.”

6. Advantages of Valencia compared to Other Spanish Cities

“Significant steps have been taken to make Valencia competitive from a fiscal standpoint, with key modifications to regional taxes, such as significant reductions in the Inheritance and Donations Tax, and interesting tax reductions by the City Council of Valencia. The more fiscally competitive we are, the easier it will be for Valencia to stand out as a prime location for business implementation,” Gisbert concludes.

7. Dialogue with Institutions

Finally, Javier Gómez-Ferrer stresses the importance of having the right allies. “Our relationship with Invest in Valencia is a significant asset to our services. It’s a great institutional initiative that offers our clients a direct dialogue with Valencian institutions, providing confidence and security for local implementation. We’re delighted to support Invest in Valencia with our legal and tax advice to potential investors in the city. This partnership not only aligns with our work but also contributes to making Valencia more open, dynamic, and innovative.”