Valencia, November 18, 2025 – Brazilian company Personal2Travel, a pioneer in technological solutions for hyper-personalized tourism and creator of the innovative beGREEN2TRAVEL platform, has chosen Valencia as its first base in Spain. This strategic move reinforces its commitment to international growth and positions the city as a key hub for sustainable tourism in Europe.
Valencia: An Ideal Ecosystem for Tourism Innovation
With an initial investment of €50,000, Personal2Travel begins its European expansion, aiming to deploy cutting-edge technology and build strategic alliances starting in 2026.
Spain is a global leader in tourism, and Valencia’s dynamic innovation ecosystem, combined with its strong focus on sustainability, was decisive for the company. Excellent international connectivity, a vibrant entrepreneurial community, and competitive costs make Valencia the perfect choice for its European project.
Invest in Valencia: Key to Implementation
Personal2Travel’s arrival was facilitated by Invest in Valencia, the investment attraction office of Valencia City Council and Chamber of Commerce, following initial contact through APEX and participation in the ESPAÑA-LATAM Scaleup program in 2023.
Since then, Invest in Valencia has provided continuous support; offering strategic information, connecting with legal, IT, and banking providers, and integrating the company into the local ecosystem through collaborations with startups and programs such as Sandbox Valencia and Opentop.
beGREEN2TRAVEL: Technology for Sustainable Travel
With over five years of experience, Personal2Travel will lead its international expansion from Valencia. Its beGREEN2TRAVEL platform delivers hyper-personalization focused on sustainability, reducing the planning time for responsible travel from over 100 hours to less than one hour thanks to AI, neuroscience, and applied psychology.
Impact on the Tourism Sector
The solution operates across three fronts:
- B2G: Helping destinations offer personalized and sustainable experiences.
- B2B: Generating highly qualified leads for tourism businesses.
- B2C: Enhancing travelers’ experience in creating conscious journeys.
Pilot projects, such as the one in Tenerife, have proven its effectivenes. Achieving a Customer Acquisition Cost (CAC) at 10% of the market average and a conversion rate six times higher.
CEO Statement
João Marcelo Braga, CEO of Personal2Travel, states:
“The future of tourism is sustainable, and with Personal2Travel, the journey toward this future is faster, easier, and more enjoyable. We are excited to bring our vision and technology to Valencia to strengthen its position as a global leader in innovation and sustainable tourism.”
