Valencia, June 19, 2025 – Microsoft will develop a pilot project within the framework of Valencia’s Urban Sandbox, a pioneering initiative designed to test emerging solutions in real-life environments.
The tech company is taking an important step in its approach to the city by launching a pilot project in Valencia. Under the regulatory framework of the Urban Sandbox, promoted by the City Council. This innovation environment enables companies to test new technologies in real-world conditions with greater regulatory flexibility, facilitating the validation and scaling of disruptive solutions.
The Microsoft Valencia project will focus on the development and testing of technologies applied to strategic sectors such as entertainment, sports, and health. The initiative is expected to explore tools based on artificial intelligence, advanced sensors, biometric analysis, and immersive experiences, aiming to redefine how technology interacts with personal well-being.
Microsoft to Develop One of the First Pilot Projects of the XTIC Program in Valencia
In this context, Microsoft has been selected in the XTIC call. The new Center of Excellence in Technology for Sports, Entertainment, Media, and Health. With a pilot project aligned with the city’s commitment to innovation for wellbeing. This initiative, promoted by the Valencia City Council, aims to activate a public-private collaboration ecosystem that accelerates the validation of emerging technologies in strategic sectors. The XTIC strengthens Valencia’s position as a European benchmark in innovation applied to the knowledge economy.
The pilot will take place in the broader urban transformation area known as La Harinera. A key location for driving new economic models based on knowledge and technology. Additionally, the City Council has recently announced a new licensing ordinance and a revision of the General Urban Plan, aimed at streamlining the establishment of new technology-driven business initiatives.
At Invest in Valencia, we welcome this initiative as a clear sign of the growing interest. Shown by major tech corporations in experimenting in our city. Microsoft’s involvement in Valencia confirms the potential of our innovation frameworks and reinforces the city’s international positioning as an ideal environment for the development, testing, and future implementation of global tech solutions.
Valencia continues to strengthen its role as a European testbed for future technologies.
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