Valencia, April 28, 2026 – From a simple bar of soap to becoming one of the most relevant companies in the home care sector in Brazil. This is the story of Bertolini Industria Química, a family-owned company founded in 1966 that, 60 years later, takes a decisive step in its internationalisation with the creation of MC Bertolini in Valencia.
A journey built on a clear purpose: transforming cleaning into an act of care for those we love the most. This concept has guided the development of innovative, sustainable and efficient products, positioning the company as a benchmark in Brazil, with over 75 million units produced annually and a turnover of 180 million reais in 2025.
It all started with a simple everyday gesture: a bar of soap. A basic product that symbolised something deeper — home care as an act of love.
Today, Bertolini maintains that same innovative DNA in every formula it develops, focusing on solutions that reduce plastic use, sustainable processes based on recycled materials, and advanced quality control technologies. The company continuously analyses new technologies applied to its products and has already invested over €500,000 in this initial phase, in addition to costs related to patents, regulatory compliance and product development.
Strategic location
Valencia becomes the hub for MC Bertolini’s expansion into Europe and international markets.
“What started with a bar of soap has now become a global platform. Valencia represents our gateway to the world. We are here to build for the long term, with real and sustainable impact,” says Camile Bertolini, the company’s strategic leader.
Growth and employment
The company plans to expand its team with 1–2 new hires, incorporating profiles related to industrial operations, logistics and project management.
The estimated investment during the first year in Valencia amounts to €1.5 million, driven by the development of new products and advanced technical solutions. Over the next three years, MC Bertolini aims to continue expanding its activity and consolidating its presence in the region.
Support from Invest in Valencia
Invest in Valencia is supporting MC Bertolini in its soft landing process, including office space search and short-term hiring needs.
