Valencia, February 17, 2026- The technology company Apprecio, recognized as the leading loyalty and incentives platform in Latin America, has officially announced its entry into the Spanish market in 2026. With more than 4,800 client companies and over 800,000 active users who receive incentives and benefits through its digital ecosystem, the firm begins a new stage of international expansion based in Valencia.
Currently, Apprecio operates in markets such as Chile, Colombia, Mexico, Peru, and Ecuador, working with global and regional companies including DiDi, Bayer, Allianz, Coca-Cola, Unilever, Genfar, Natura, and Subway, among others.
Its CEO and founder, Jaime Villatoro, is already living in Valencia, from where he will lead the operation and development of the Spanish market, thus strengthening the company’s strategic commitment to Europe.
A 360° engagement ecosystem that transforms recognition
Apprecio is not simply a flexible incentives platform. It defines itself as a 360° engagement solutions ecosystem that transforms the relationship between companies, employees, and customers.
Since its beginnings in 2016, when it began operations in Chile under the name Dcanje, the company has evolved into a comprehensive SaaS solution that enables organizations to:
● Design and manage loyalty and reward programs.
● Implement recognition systems for employees and customers.
● Automate the delivery of flexible incentives.
● Measure the impact of engagement on business outcomes.
● Personalize experiences through intelligent data.
● Integrate gamification to increase participation.
● Overall, its value proposition combines technology, automation, and memorable experiences to turn recognition into a true competitive advantage.
Apprecio Rewards 2.0: loyalty driven by artificial intelligence
Upon its arrival in Spain, the company will introduce Apprecio Rewards 2.0, an enhanced version of its platform powered by advanced artificial intelligence.
At the heart of this innovation is Companion Apprecio, a personalized artificial agent that completely transforms how companies manage their loyalty and recognition programs.
With a simple prompt or command, companies will be able to send incentives to thousands of people in real time and scale campaigns instantly. They will also be able to automate processes that previously required entire teams and multiple manual validations.
Additionally, the system will allow companies to:
● Create and launch loyalty and recognition programs in minutes.
● Automatically configure the program based on the company’s website URL, aligning it with its values, culture, and strategic objectives.
● Design smart campaigns based on real user behavior.
● Generate automatic recommendations based on engagement, retention, or performance metrics.
● Optimize budgets and predictively segment audiences.
● In essence, with this innovation Apprecio seeks to simplify what is complex: enabling any company to design advanced loyalty strategies without the need for large technical teams.
Measurable results and market recognition
Apprecio’s impact has already been validated across Latin America. The platform was awarded as the best-rated employee incentive in 2023 and 2024, consolidating its leadership in user experience.
Thanks to its data-driven approach, companies that implement its solutions can increase retention and productivity by up to 40%, optimizing processes that have traditionally been manual and costly.
Spain as a gateway to Europe
The choice of Spain is no coincidence. For Apprecio, the Spanish market represents a mature business ecosystem. With a strong presence of multinational companies, a solid network of medium-sized enterprises, and a growing need to professionalize loyalty and recognition programs in an increasingly competitive and digitalized environment.
Valencia, in particular, has become one of the most dynamic technology and innovation hubs in Southern Europe. Its combination of talent, quality of life, digital infrastructure, and connectivity with the rest of the continent, positions it as an ideal strategic hub to lead the company’s European expansion.
From there, Jaime Villatoro will direct the regional operation with a clear vision: adapting the proven Latin American model to the cultural and business needs of the European market.
“We believe recognition is a transformative force. When people feel valued, commitment grows and results multiply,” says Villatoro. “Spain is experiencing a pivotal moment in the evolution of its business culture. Companies are realizing that engagement is not an accessory benefit but a true competitive advantage.”
With this expansion, Apprecio aims not only to operate in Europe. It also seeks to become a key player in the transformation of loyalty programs by integrating artificial intelligence, automation, and a people‑centered experience. If you wish to explore the platform and its features in detail, visit their website.
At Invest in Valencia, we support companies that, like Apprecio, choose a region with strategic vision, global talent, and a thriving business ecosystem. If your company is exploring opportunities to establish itself in Europe, we are here to help you take the next step. Contact us.
